The vast spaces of the Iris Ceramica and FMG showrooms, located within the company’s historic headquarters, have been completely redesigned. The inaugural event, titled “Beauty and Sustainability,” was conceived as a collection of new and diversified exhibition paths featuring innovative materials, the trendiest collections, and the most advanced technologies offered by the company.

To support the event, we created an illustrated guide containing the program and features of the various areas, as well as other useful information for visitors. We also developed the graphics for the exhibition areas dedicated to FMG and MAXFINE.





Visitor’s guide.

Website and virtual tour

Social and web contents

Web and virtual tour

Using state-of-the-art digital technologies, users had the opportunity to remotely explore the showroom spaces, enjoying a particularly realistic and engaging experience. A possibility that was highly appreciated by those who couldn’t attend in person.

For a few months, starting from the CERSAIE week, it was possible to access the showroom from the website and freely navigate its interior, getting closer to the new surfaces and exploring the different exhibition areas.

The virtual tour included all the areas dedicated to the new proposals, along with a brief introductory card that allowed the user to preview the latest updates, helping them navigate the visit.

Social activities

In support of the project, we created all the video and photographic content designed to promote the company’s initiatives through the website and social media channels.