The general catalog is the expression of the company’s new positioning identified following a significant change in management.
The focus shifts to design capabilities, creative product research, and ceramic production through the company’s technological and plant-specific characteristics, all of which are clearly highlighted in the introductory part of the catalog.
CUSTOMER
CERDOMUS
OUTPUT
GENERAL CATALOG
UFO ACTIVITIES
STRATEGIC COMMUNICATION IN THE CERAMICS AND FURNISHING SECTORS
GRAPHIC DESIGN, CATALOGS, AND LOGOS FOR CERAMICS AND FURNISHINGS
STORYTELLING AND TECHNICAL WRITING FOR CERAMIC COMPANIES AND INTERIOR DESIGN
PHOTOGRAPHY AND VISUAL STORYTELLING FOR CERAMICS, FURNISHINGS, AND INTERIOR DESIGN
3D ENVIRONMENTS FOR CERAMICS AND BATHROOM FURNITURE
The headline on the cover, “CREATIVE CERAMIC COLLECTION,” is indeed the guiding thread throughout the entire narrative, encompassing the three key words.
Another distinctive feature of the catalog is the recovery of the company’s tradition and the ceramic culture inherent in the brand’s values.
3D Settings
The collections are presented in a rational and captivating manner, introducing them with digital mood boards designed to showcase the color palette of each range.
Product photography and reportage.
Some photographic images showcase close-ups of the material and glimpses of the research laboratories.
