We have redesigned the Romani Group’s website along with the websites of its 4 brands.
Despite containing all the institutional information necessary to outline the Group’s profile, the holding company’s website primarily serves as a showcase that prominently features its products and cross-cutting commercial assets, such as technical solutions and bathroom furnishings.
CUSTOMER
ROMANI GROUP
SERENISSIMA
CIR
CERCOM
ISLA TILES
OUTPUT
WEBSITES
4 different homepages,
same browsing experience
The websites of the 4 brands differ in fonts and colors while providing the same browsing experience. Indeed, while the homepages structure their content differently and animate them in various ways, the product search filter is the same across all 5 websites. Likewise, the page listing all collections of a given brand can be explored in two ways: the gallery mode displays photographic settings, while the product mode prioritizes minimal color palettes.
Collection’s page
The presentation of each individual collection remains identical from one site to another: after the photographic header and the synoptic presentation dashboard of the series, three tabs allow for a deeper exploration of various aspects, from mood to available accessories.
