We collaborated on the rebranding of Verde 1999, which recently became part of the Romani Group. Among the objectives were to solidify the positioning in the mid-to-high-end segment and strengthen the presence in both domestic and export markets.
Verde 1999 chooses to emphasize its long-standing presence overseas through a strong emphasis on Italian identity.
The graphic redesign has affected the collection catalogs, the general catalog, and the catalog dedicated to outdoor products.
The new graphic format accompanies an essential storytelling comprised of visual suggestions and brief texts that, for each collection, evoke “an Italian story,” as the translation of the new slogan goes.