For the 2023 edition, we have renewed the introductory section and the covers of the general catalogs for Serenissima, Cir, and Cercom, which now feature a captivating mirror effect enveloping the volumes. What personalizes each catalog are the fluorescent colors that identify the three brands, prominently featured in their respective taglines printed in the center of the cover. Furthermore, we have revised certain parts of the introductory section, maintaining a graphic style and color scheme consistent with the overall design.
The new edition continues the design approach established from scratch in 2022, focusing on three objectives. The first objective is the uniformity of packaging, with the same format, consistent graphic elements, and materials. The second is clarity and ease of reference, while the third is the visual enhancement of the personality of each brand, designed to resonate with a specific target audience. In line with these objectives, one of the proposals is to prominently feature the brand’s tagline on the cover.