A set of instruments designed in every aspect to highlight the unique features of a 100% full-body, homogeneous collection.
From the creativity for the launch with ‘chocolate bar’ effect sample and die-cut ‘storytelling’ fold-out, to the special set of images showing new features and applications. Alongside the catalogue, the images are accessible thanks to the digital smartgallery that allows customers and retailers to have all images and product information at their fingertips.
CUSTOMER
FMG
OUTPUT
MERCHANDISING
FLYER
CATALOG
SMARTGALLERY
UFO ACTIVITIES
Strategic Communication in the Ceramic and Furniture Sectors
Graphic Design, Catalogs, and Logos for Ceramics and Interior Furnishings
Storytelling and Technical Writing for Ceramic Companies and Interior Design
3D Settings for Ceramics and Bathroom Furniture
Photography and Visual Storytelling for Ceramics, Furniture, and Interior Design
Creative merchandising for the furnishings, ceramics, and interior design sectors.
Digital tools for ceramics and interior design.
Merchandising
To surprise and put an exclamation mark on the homogeneity of the slabs, Neogranito’s sample takes the shape of a chocolate bar. The fullbody allows unprecedented processing that offers new stimuli and solutions to planners and designers. The boxed set contains a sample of the material and a flyer describing the product through inspirations and technical characteristics.
Smartgallery
By framing a QR code from a smartphone or tablet, you access an intuitive slide-show, which aggregates and makes a wealth of information immediately accessible: photo galleries, videos, format sheets, products that can be combined or in-depth links. Smart Galleries are a tool designed and developed by UFO.ADV. Simple, immediate, scalable, they open up a potentially limitless in-depth digital space to any product. Find out all about smartgallery here.
3D settings
The 3D settings are specifically designed to document the particular texture of the product, through multiple different viewpoints and angles.
The settings show the possible applications made possible by full-thickness edge processing, including shelves, tables, bathroom tops and furnishing accessories. The contexts show floor and wall coverings in living, commercial and oudoor spaces.
3D renderings and real-life photographs were realised by our team, exploiting different skills and generating different operational synergies.
