At Cersaie 2023, GCR presents a concept that looks to the future of ceramics with a profound and innovative vision.
A powerful logo and visual communicate the multifaceted values of Syn: the root of synthesis, synergy, symbiosis, Syn is combinations and connections between surfaces and materials.
Syn is synthetic nature, with a collection created using artificial intelligence.
The Syn logo draws on the iconography of chemical symbols to convey the concept of connections and links between matter.
The strongly characterized graphic visual shows “miniaturized” silhouettes of people silhouetted against ceramic surfaces to symbolize the multifaceted emotional and functional relationship between humans, surfaces, places and architecture.
CUSTOMER
GRUPPO CERDISA RICCHETTI
OUTPUT
MAGAZINE
COMUNICAZIONE SOCIAL
VIDEO
UFO ACTIVITIES
Strategic Communication in the Ceramic and Furniture Sectors
Graphic Design, Catalogs, and Logos for Ceramics and Interior Furnishings
STORYTELLING E SCRITTURA TECNICA PER LE AZIENDE CERAMICHE E L’INTERIOR DESIGN
AMBIENTAZIONI 3D PER LA CERAMICA E L’ARREDOBAGNO
FILMATI ISTITUZIONALI E VIDEO PER LA CERAMICA E L’INTERIOR DESIGN
