The new management has initiated a decisive repositioning of the Cerdisa brand. The Megeve catalog is the first marketing tool of the company’s new direction and is tasked with defining the new product line.
From the cover itself, a strong and immediately recognizable personality is outlined, oriented towards the world of design and interior design.
The sections dedicated to communicating the new product concept, featuring a circular dashboard called the “Creative Compass,” and the section showcasing the product’s technical details, with a second dashboard dedicated to “Tech Values” and followed by “Tech Focus,” are particularly impactful. Even the summary section of the product range displays original and functional features that further elevate the tone of communication and the value of the project.