A photo story with 22 hands and 22 eyes.
This photo story arises from the collaboration of 22 hands in the UFO.ADV team.
From Tuesday, April 18th to Saturday, April 21st, 11 people explored the Fuorisalone and the Rho fair. Graphic designers, 3D artists, stylists, architects: each contributed with images and observations: 22 eyes x 11 minds = 242 perspectives.
Fuorisalone, a top event
The Fuorisalone continues to be the main hub, thanks to its extraordinary and widespread array of events, installations, and visitors. A world-class event.
Furniture, finishes, and other products become installations and experiences, providing stimulation and inspiration. Crowded streets and a significant presence of foreigners: of all ages, continents, looks, and backgrounds. Polite, passionate, patient, and enthusiastic.
Salone del mobile
The Salone del Mobile in Rho is a trade fair for industry professionals, commercial contacts, and buyers, showcasing products without significant exhibition innovations in terms of set design and booths.
It’s inconvenient to have to present the QR code at every pavilion, and in some booths, you even have to register on the exhibitor’s website to gain entry. Honestly, we found it a bit underwhelming.
Index
The UFO team: a report from 22 hands.
General Considerations: Design Highlights and Setups
Gallery: View from Our Perspective
Fuorisalone
Salone del mobile
Reading time: 24 minutes.
Notice to sailors.
This DIGITAL MAGAZINE was created by UFO.ADV to collect comments and images from our staff during their visit to the Milan Design Week.
If you’re interested in showcasing your products with a new smart and digital approach, call us!