With the two brochures “I Sogni” and “Le Gioie” Paul&Co defines a new way of telling and visualizing ceramic wall tiles, putting the user, the person with his thoughts and dreams, at the center. It is an intimate and sincere dialogue that overcomes the self-referential language of commercial proposals through the disarming simplicity of words and the enveloping atmosphere of environments.
The language of images is totally new: 3d renders and photographic shots brush rich glimpses of life and atmosphere, with the novelty of a human presence to give the depth and realistic atmosphere of a here and now.
CUSTOMER
PAUL&CO
OUTPUT
COLLECTION CATALOG
Render 3D
Every environment, every glimpse captures a moment of life, bringing the 3d render to an absolute level of realism, amplified by the discreet but intense presence of human figures to suggest an action, a look that dilates the time of the image.
The people, the gestures are designed to animate the spaces creating interest and involvement, but leave them absolute protagonists without ever overpowering them.
The extreme refinement of the lighting, the combos of furnishings, colors and objects project the user into fascinating spaces that enhance the spirit of traditional double-fired cladding, without ever overpowering or giving.
