To enhance the extraordinary work that the company does in developing each collection it launches on the market, we have transformed the line catalogs into true storytelling tools, giving them a precise format that is consistent with this creative and productive effort.
Each catalog indeed follows a precise narrative scheme, which serves to guide the reader through the presentation of every aspect of the collection.
CUSTOMER
SANT’AGOSTINO CERAMICS
OUTPUT
COLLECTION CATALOG
Inspiration
Making
Assortment
The narrative begins with the initial inspiration (INSPIRATION), delves into its transformation into ceramic material (MAKING), which is articulated in a specific range of colors, sizes, and decorations (ASSORTMENT).
Collection’s Highlights
To facilitate work at the point of sale, an “OVERVIEW” table summarizes the fundamental points of the collection, providing a useful basis for memorizing and conveying the product’s story to the end customer. The “REASON WHY” gallery, on the other hand, summarizes the sales arguments in relation to the product applications.
