For SINTESI, we were responsible for conceiving and designing the graphic format and communication framework for the company’s high-end collections, created using DigiReal technology. It’s a new generation of highly realistic ceramic products that required a dedicated communication project.
In addition to strategic communication and naming for the new technology, UFO.ADV also handled the graphic design for the new catalog line, created 3D environments, and even designed infographics for the Cersaie exhibition stand.
CUSTOMER
SINTESI
OUTPUT
COLLECTION CATALOG
TECHNOLOGY LOGO
Logo System for Collections
NAMING and LOGO
The technology’s naming derives from a naming strategy that takes into account future product lines. The logo design highlights the two linguistic roots that make up the name, emphasizing the advanced technological (digital) foundation of the new level of realism achieved.
INFOGRAPHICS
Through the texts and infographics, the project presentation format communicates the technical details that underlie this new type of product in a simple and intuitive manner.
3D settings
The new product line required a thorough study of the visual personality of the images intended to highlight its characteristics. So, we worked on image cropping, styling, and color palettes. The environments were designed and created internally, leveraging the various skills of team members and achieving significant synergies.
