To visualise and narrate the unprecedented and precious Jewel finish, set with crystals and brilliant transparencies, we constructed a storytelling made up of lighting, video, 3D renderings, photography and creative cartography.
Digital magazine, printed catalogue, an innovative presentation tool and a dedicated website: an all-round communication created with the cross-product expertise of the UFO.ADV team.
CUSTOMER
FMG
OUTPUT
MERCHANDISING
VIDEO
DIGITAL MAGAZINE
SITO WEB
CATALOGO
UFO ACTIVITIES
Strategic Communication in the Ceramic and Furniture Sectors
Graphic Design, Catalogs, and Logos for Ceramics and Interior Furnishings
Storytelling and Technical Writing for Ceramic Companies and Interior Design
3D Settings for Ceramics and Bathroom Furniture
Photography and Visual Storytelling for Ceramics, Furniture, and Interior Design
WEBSITES FOR THE CERAMIC INDUSTRY, INTERIOR DESIGN, AND FURNITURE
INSTITUTIONAL VIDEOS AND VIDEOS FOR THE CERAMIC AND INTERIOR DESIGN INDUSTRIES
Creative merchandising for the furnishings, ceramics, and interior design sectors.
Digital tools for ceramics and interior design.
Merchandising
To highlight the particular reflections and transparencies of the material, we designed a totally new table-top presentation tool, which allows the sample to be viewed from different angles when illuminated by an LED light.
The two product samples are hinged on a rotating stand, contained in an elegant black cardboard frame. The compact and elegant display becomes a design object that also functions as a table lamp.
3D settings
To emphasise the different light response of the surfaces, the 3D environments are proposed by placing scenes with natural and artificial light in parallel. The dual Day&Night settings allowed our 3D artists to enhance the dynamic beauty of the material in refined and design contexts.
The interior design of the different rooms and settings is carefully calibrated to the design and colours of the products, highlighting the transparencies and reflections of the crystal-encrusted veins.
Videos
Video footage proved to be particularly effective, almost indispensable, highlighting the material and its reflections with close-up shots as the light changes. For this project, we brought our experience in visualising the material details of surfaces into play. The videos, as well as integrating the story on the digital magazine and website, are particularly functional for presenting the product on social channels as well, also choosing the vertical format.
Product photography
The real-life photography adds an irreplaceable contribution in terms of realism and feeling, with small glimpses rich in detail where light is the protagonist. The contrast between light, shadows and small objects highlights veins and reflections.
Digital magazine
Probably the most effective tool in representing materials with such special characteristics. UFO.ADV specialises in creating digital magazines. Accessible via QR code, they are in practice digital albums already optimised for consultation on desktops, tablets and smartphones, which allow pictures to be flanked by evocative looping videos, but also include in-depth links, offering a decidedly more rewarding and practical experience than traditional PDFs.
Website
For the launch of the Jewel surface, enhancing its peculiarities, we created an onepage website, more dynamic and immediate, focused on the product’s finishes. The strong presence of the video format and the ease of navigation allow the user to immediately grasp the features and pluses of the new product, and all the aspects that make the Jewel surface unique.
Catalog
Inspiration, emotion and storytelling. The project is developed through a studied sequence of images, alternating live shots and 3D renders showing the product in different lighting conditions, with evocative scenes shown in daytime and night-time situations. The storytelling is particularly effective and engaging, highlighting the peculiarities of the surfaces as well as their stylistic and aesthetic refinement.
