For Cersaie we developed the concept of La casa di Paul, a container for the new Paul ceramics collections. Starting from the concept, we created a stand, taking care of its development from the structure to the choice of materials, from the graphics to the styling of furniture and details.
A real flat, cosy, where people could meet, share thoughts and exchange opinions, relax and feel at ease having a chat in freedom with old and new friends, far from the hasty hit-and-run of the trade fair, where you only end up talking about the product.

CUSTOMER

PAUL&CO

OUTPUT

STAND
INVITE
NEW CATALOGUE
VIRTUAL TOUR

Stand

Magazine

To shape the concept, we developed a novelty catalogue and stand map.

Virtual tour

In record time, the stand was digitised into an immersive virtual tour, explorable through a dense network of location points. Each item of interest was provided with a multimedia information link, enabling users to explore the collections on the stand in depth.