Creating and setting up an emotionally engaging journey through testimonials and values.
The goal was to complement the historical product archive with a structured narrative that highlights those deep-seated values that are the fundamental pillars of a company and a group’s identity. The exhibit was conceived and executed by the in-house staff, coordinating various skill sets.
CUSTOMER
IRIS CERAMICA GROUP
OUTPUT
HISTORICAL MUSEUM LOGO
Conceptualization of the Path and Thematic Areas
Graphics and Archive Content
LEAFLET
VIDEO
Exhibit design
The entrance area of the historic Iris Ceramica building, renovated by Area17, combines well-recognizable original elements with modern interventions. The project includes the exhibition structures: large equipped tables, a 26-meter-long counter with drawers for materials, and 4 large backlit canvases. UFO managed the organization and distribution of content, creating a rich and informative path.
