Creating the new graphic design for CE.SI’s general catalog required a substantial effort in terms of strategy and corporate storytelling. Indeed, preceding the product showcase is a section dedicated to the company, its history, entrepreneurial vision, and the advantages that cut across various collections.

Given the importance of color for the brand, we opted for a conceptual cover with a visual focus on a palette composed of circular color swatches, which is a recurring element inside the catalog as well.

CUSTOMER

CESI CERAMICA

OUTPUT

GENERAL CATALOG

3D settings

Product photography

The presentation of the collections required significant visual storytelling work based on real-life shots and still-life photography taken in our studio, with the aim of highlighting the double-page spreads.