We have managed the entire communication project for the large, thick slabs that Panariagroup dedicates to the world of furniture and contract. So, it’s a project primarily developed for the B2B market, focusing on sales arguments and visually representing them through photographic images and infographics.
The project has involved the printed catalog, the dedicated website, and the video, coordinating all these tools both visually and in terms of content. Furthermore, it has generated operational synergies that have optimized the production times.
CUSTOMER
PANARIA GROUP
OUTPUT
LOGO FOR MAXA
CATALOG
MINI-WEBSITE
VIDEO
UFO ACTIVITIES
Strategic Communication in the Ceramic and Furniture Sectors
Graphic Design, Catalogs, and Logos for Ceramics and Interior Furnishings
Storytelling and Technical Writing for Ceramic Companies and Interior Design
3D Settings for Ceramics and Bathroom Furniture
Institutional Videos and Videos for Ceramics and Interior Design
Websites for the Ceramic Industry, Interior Design, and Furniture Sector
3D settings
The renders created to showcase the various uses of the product highlight the construction details of various furnishings, demonstrating how MAXA slabs can find wide applications in kitchens, bathrooms, furniture design, and the world of contract projects.
Web
The communication project was also configured with a web perspective, enriching the dedicated website with all the features to explore the product range and quickly find any information and related technical documentation.
Videos
In less than three minutes, the video provides a comprehensive overview of the product’s aesthetic and technical aspects, as well as its potential applications. By combining infographics, video animation, static images, and 3D animation, we have optimized the substantial work already done when defining the visual code of infographics and creating the 3D sets.
