A strategic communication project dedicated to highlighting the versatility of ceramic looks. That’s what Caesar asked us to do, suggesting that we study a series of chromatic and textural combinations within their catalog, around which to create stylistic moodboards that also took into account paints, fabrics, and furnishings.
After an in-depth research process that saw stylists and architects collaborating to define the most promising stylistic combinations, the Cross Design catalog was born: a collection of photorealistic 3D environments (some of which were created specifically) organized into three major style families.





3D settings

The catalog, for which we designed a magazine-style graphic layout, has taken on the structure of an easy-to-browse and share interactive PDF, filled with in-depth links. The 3D environments created specifically for this catalog were designed to showcase the same setting (with the same framing) during both daytime and nighttime.