Cercom is the Gruppo Romani brand most oriented towards the world of design.
In line with the strategic objective of strengthening the brand’s identity and positioning, Ufo.adv has redesigned the graphic format of the “2025 materials archive” volume and the line catalogs, which have made a decisive leap in quality in terms of impact and distinctiveness, thanks in part to a new generation of product images.
A series of architectural glimpses realistically visualize the aesthetic and application characteristics of the product, animating and making the story interesting thanks to the addition of a human presence in creative and unexpected ways that intrigue and attract attention.
CUSTOMER
CERCOM
OUTPUT
COLLECTION CATALOGUE
GENERAL CATALOGUE
UFO ACTIVITIES
COMUNICAZIONE STRATEGICA NEI SETTORI CERAMICA E ARREDO
GRAPHIC DESIGN, CATALOGHI E LOGHI PER LA CERAMICA E L’ARREDO
STORYTELLING E SCRITTURA TECNICA PER LE AZIENDE CERAMICHE E L’INTERIOR DESIGN
AMBIENTAZIONI 3D PER LA CERAMICA E L’ARREDOBAGNO
FOTOGRAFIA E VISUAL STORYTELLING PER LA CERAMICA, L’ARREDO E L’INTERIOR DESIGN
Product catalog
The concept creates a genuine browsing experience through the tactile texture of the paper, perforated pages, and highly realistic macro images, alternating with animated glimpses of refined gestures by human figures accompanying the product presentation.
2025 materials archive
The general catalog has evolved into a practical archive of materials at the service of the Project. The tool’s functionality has been improved thanks to the removable abacus on the cover and the initial summary of color shades in the range, now reorganized into macro groups based on look. A subtle restyling of the logo has updated its appearance while maintaining visual continuity and recognizability.
Render 3D
Going beyond the traditional standards of ceramic product representation, the new images designed and created by the Ufo.adv team intrigue and attract attention thanks to a human presence that appears in the compositions in creative and unexpected ways.
These are architectural glimpses with a rigorous, geometric style, which realistically visualize the ceramic surfaces and come to life thanks to the presence of a gesture or silhouette elegantly inserted to create surprise and curiosity, without taking center stage or overshadowing the product.
Product photography
The photographs taken from life show the appearance of the ceramic surface with extreme realism and fidelity, as if we had a perfectly lit tile in our hands at just the right angle. These images remain a fundamental and highly distinctive feature of the Cercom brand.
