Select stands at the center of the FMG offering: a large collection-container, unique in the industry for breadth of range and very high level of products.
Ufo.adv handled the complete redesign of the presentation brochure and most of the images.
The story opens with large render3d of vast spaces out of time, where ethereal human figures define the dreamlike atmosphere.
The organization of the color palette was revised according to the chromatic perception of the product.
Four color groups were created, focusing the presentation sequence on the needs of the user: supreme luminosity Earthy tones, Natur explosion, Ethereal shades.
Each group is introduced by an iconic 3d render image where natural scenery and dreamlike atmospheres pick up the chromatics, while fabrics and furniture elements enliven the vision.
CUSTOMER
FMG
OUTPUT
CATALOGO DI COLLEZIONE
ATTIVITÀ UFO
COMUNICAZIONE STRATEGICA NEI SETTORI CERAMICA E ARREDO
GRAPHIC DESIGN, CATALOGHI E LOGHI PER LA CERAMICA E L’ARREDO
STORYTELLING E SCRITTURA TECNICA PER LE AZIENDE CERAMICHE E L’INTERIOR DESIGN
AMBIENTAZIONI 3D PER LA CERAMICA E L’ARREDOBAGNO
FOTOGRAFIA E VISUAL STORYTELLING PER LA CERAMICA, L’ARREDO E L’INTERIOR DESIGN
Render 3D
The new 3d renders have been carefully designed to enhance the varied features of the individual products to a high-profile international audience. Set design and room framing enhance the colors and patterning as well as the textural finishes and textures, while top-down views show the natural variation of the grain. Special attention was paid to the styling and choice of furniture, combining the latest creations and the great classics with balance and good taste.
