A newly designed generation of tools developed according to the precise marketing strategy planned by Atlas Concorde USA.
For the 2024 and 2025 product launches, a customized kit was designed for each collection that supports the presentation storytelling through an immersive unboxing experience, through successive steps.
The storytelling of the genesis and characteristics of the collection is accompanied by evocative images created ad hoc (also with A.I. interventions) displayed through novel papercrafted gimmicks that create a surprise effect. The kit once “opened” also functions as a tabletop display.
Two different kit configurations have been created for the 2024 and 2025 launches, with a different shape and a different unboxing experience.A new generation of tools, developed according to the precise marketing strategy planned by Atlas Concorde USA.Creative box with storytelling
CUSTOMER
ATLAS CONCORDE USA
OUTPUT
MERCHANDISING
Spring 2025 launch kit: magic box
The two Spring 2025 kits (Legacy Limestone – Legacy Marblestone) find the ideal meeting point between portability and display effectiveness.
Unboxing reveals a backdrop on two sliding doors with striking images related to natural inspiration (granular stone and veined stone). Opening the doors leads to the ceramic realization where special callouts identify the distinctive features of the product
The experience touches the 5 senses: visual and tactile on images and product samples, accompanied by verbal storytelling.
Taste and smell through a tasting of 6 artisan pralines per kit, with 12 different flavors, each paired with a product color.
Launch kit 2024: diorama
The three 2024 launch kits (Memory Oak, Beyond Calacatta, and Beyond Dolomite) are created as a self-explanatory tool that balances functionality and surprise effect. The experience is divided into three stages.
A tear-open teaser wrapper contains the box.
Folding back the lid leads to a display diorama, where product samples are placed in a die-cut backdrop that describes the creative genesis and concept of the ceramic series represented.
The three dioramas are characterized by the immersive backdrop surrounding the product samples, consisting of images completed with artificial intelligence. Each backdrop places the product at the center of a context related to the creative concept of the collection: a painter’s studio, a quarry, a table in the woods. The central part of the scene is shaped in relief, creating an eye-catching perspective effect.
The dioramas can live in showrooms as countertop displays. Information about the range is contained in a foldout.
