Outwall a monograph that visualizes the use of Novabell surfaces in facade cladding, with a particular focus on product beauty and the diverse range of aesthetic expressions.
A project designed to inspire architects and construction companies, enhancing the expressive power of ceramic surfaces through a visual language that is direct, inspirational and never didactic.
CUSTOMER
NOVABELL
OUTPUT
CATALOGUE
Catalogue
The concept is built around the idea of an immediate visual narrative with clear and intuitive exposition. The sequence of images is constructed to enhance the compositions, ceramic formats, surfaces, and aesthetic inspirations of the materials.
Every combination becomes a creative cue, every pattern suggests possibilities. The layout guides the reading and stimulates the imagination, letting the decorative and technical potential of Outwall surfaces emerge.
Render 3D
Core of the project is the gallery of high-definition 3D renders. UFO.ADV has conceived and realized a set of original and customized architectural settings of great effect and realism. The different lighting conditions, from daylight to twilight, allow the aesthetic characteristics of the individual product types to be enhanced in evocative and atmospheric settings that break away from the rigid stereotypes of the industry.
Details and details illustrate the different application solutions and the perfect coordination between façade and outdoor porcelain floors, the brand’s historical strength.
Striking images designed to inspire.
