For the novelties MAXFINE presented at Cersaie 2024, we continued the strategy identified the year before, to propose the ceramic product in a new light, narrating immersive atmospheres.
The strategic research and communication work, started in 2022, has been enriched with new room concepts, original and distinctive, able to involve and excite. Each product is a ‘story’ visualised by a photographic reportage in sophisticated suites, tailored to the characteristics and textures of each product. In addition to the 3D environments, we studied the catalogue’s graphic design and production of the studio photographs, also taking care of the storytelling and technical texts.
CLIENTE
FMG
OUTPUT
CATALOGO
CATALOGO INTERATTIVO
PORTATOZZETTI
ATTIVITÀ UFO
COMUNICAZIONE STRATEGICA NEI SETTORI CERAMICA E ARREDO
GRAPHIC DESIGN, CATALOGHI E LOGHI PER LA CERAMICA E L’ARREDO
STORYTELLING E SCRITTURA TECNICA PER LE AZIENDE CERAMICHE E L’INTERIOR DESIGN
FOTOGRAFIA E VISUAL STORYTELLING PER LA CERAMICA, L’ARREDO E L’INTERIOR DESIGN
AMBIENTAZIONI 3D PER LA CERAMICA E L’ARREDOBAGNO
CREATIVE MERCHANDISING SETTORE ARREDO, CERAMICA E INTERIOR DESIGN
Interactive catalogue and merchandising
Alongside the printed catalogue lives an interactive digital version, offering a decidedly more engaging experience, with pages animated by timed graphic effects and video clips. An innovative tool full of possibilities, which reinvents the traditional PDF by putting the user at the centre.
In continuity with the other tools, we also dealt with creative merchandising by designing a sample holder made up of two cardboard boxes. As with the catalogue cover, for the two caskets we proposed to the customer a pulp paper rich in both colour and graphics, with texts printed with a glossy finish.
3D settings
Each suite is dedicated to a product, each one is like a story suspended in time, narrated in its facets from multiple angles, with different lighting situations. Realised in photorealistic computer graphics, these 3D environments tastefully combine surfaces, architecture and a few, carefully selected furnishings, including some novelties that we enjoyed while visiting Milan Design Week 2024. Maxfine’s suites offer an ideal balance between today’s trendy conceptual settings and more furnished environments that are perfectly in tune with their function. The aim is to enhance the product and excite with architecture, atmosphere and design.
