A newly developed tool that offers an unboxing experience and an ‘immersive’ presentation: through successive communication steps, a customised storytelling is developed for three collections.
The story is told in three stages. A tear-open teaser wrapper contains the box. Folding down the lid leads to an exhibition diorama, where product samples are placed in a die-cut background describing the creative genesis and concept of the ceramic series represented.
CUSTOMER
ATLAS CONCORDE USA
OUTPUT
MERCHANDISING
Merchandising
The three dioramas are characterised by the immersive backdrop surrounding the product samples, consisting of images completed with artificial intelligence. Each backdrop places the product at the centre of a context related to the creative concept of the collection: a painter’s studio, a quarry, a table in the woods. The central part of the scene is shaped in relief, creating an eye-catching perspective effect. These unprecedented presentation kits were created as a function of a precise commercial strategy that intended to emphasise the creative concept of the products, with a self-explanatory tool that could reconcile functionality and surprise effect. The dioramas can live in showrooms as counter displays that are particularly functional and attractive. Information on the range is contained in a leaflet.
