{"id":41594,"date":"2026-01-28T11:00:37","date_gmt":"2026-01-28T10:00:37","guid":{"rendered":"https:\/\/www.ufoadv.it\/?p=41594"},"modified":"2026-01-28T11:06:50","modified_gmt":"2026-01-28T10:06:50","slug":"flash-on-photo-from-technical-error-to-a-conscious-aesthetic-choice","status":"publish","type":"post","link":"https:\/\/www.ufoadv.it\/en\/report\/flash-on-photo-from-technical-error-to-a-conscious-aesthetic-choice\/","title":{"rendered":"Flash on photo: from technical error to a conscious aesthetic choice"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:16.666666666667% !important;margin-top : 25px;margin-bottom : 25px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" id=\"zero-premessa\"><h1>When direct flash enters 3D and rewrites the interior design visual language<\/h1>\n<\/p>\n<p>For years, direct flash was avoided, corrected, softened. Today, however, it has returned to the spotlight. Contemporary photography has rediscovered the value of a frontal, harsh, unapologetic light. A light that doesn\u2019t try to hide, but to assert itself. As noted in the article <em>\u201cFlash On: The Raw, Authentic Visual Style Reshaping Photography<\/em>\u201d published on <a href=\"https:\/\/wpengine.fm.co\/stills\/flash-on-the-raw-authentic-visual-style-reshaping-photography\/\">Stills<\/a>, flash on has shifted from a technical flaw to a conscious aesthetic choice, capable of generating more immediate, raw, and authentic images.<\/p>\n<\/p>\n<p>This trend, born and consolidated in fashion and editorial photography, is now influencing the world of interior visualization as well. And it does so in a surprising way.<\/p>\n<\/p>\n<h5><a href=\"https:\/\/wpengine.fm.co\/stills\/flash-on-the-raw-authentic-visual-style-reshaping-photography\/\" target=\"_blank\" rel=\"noopener\">Read the Stills article<\/a><\/h5>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\" id=\"zero-premessa\"><h2 data-start=\"1027\" data-end=\"1073\">From photographic language to 3D rendering<\/h2>\n<\/p>\n<p data-start=\"1075\" data-end=\"1360\">In the interior design images created by our 3D artists, flash on is not a mere stylistic reference, but a true shift in visual paradigm. Light is no longer just a tool to enhance space in a \u201ccorrect\u201d way; it becomes a narrative element.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p data-start=\"1362\" data-end=\"1627\">In the images accompanying this article, direct flash decisively sculpts the space:<br data-start=\"1460\" data-end=\"1463\" \/>\u2013 surfaces appear more physical, almost tactile<br data-start=\"1513\" data-end=\"1516\" \/>\u2013 shadows are sharp, without mediation<br data-start=\"1555\" data-end=\"1558\" \/>\u2013 objects seem caught in a real moment, not staged<\/p>\n<\/p>\n<p data-start=\"1629\" data-end=\"1777\"><strong>The result is an interior that doesn\u2019t seek polished perfection, but a form of visual truth. An interior that feels lived-in, crossed, inhabited.<\/strong><\/p>\n<p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"2560\" title=\"Ufoadv_Portfolio-2025_Test-BLiine_Dining\" src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1.jpg\" data-orig-src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1.jpg\" alt class=\"lazyload img-responsive wp-image-41560\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%272560%27%20viewBox%3D%270%200%202560%202560%27%3E%3Crect%20width%3D%272560%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1-200x200.jpg 200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1-400x400.jpg 400w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1-600x600.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1-800x800.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1-1200x1200.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining-1.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><style 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https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Living_Dettaglio-1-600x750.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Living_Dettaglio-1-800x1000.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Living_Dettaglio-1-1200x1500.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Living_Dettaglio-1.jpg 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 630px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:10px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-zoomin\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Living-1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" 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!important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 30; line-height: 1.26; --minfontsize: 30;\" data-start=\"1779\" data-end=\"1825\" data-fontsize=\"30\" data-lineheight=\"37.8px\">Controlled imperfection, emotional realism<\/h2>\n<\/p>\n<p data-start=\"1827\" data-end=\"2241\">Just as in the flash-on photography described by <em data-start=\"1886\" data-end=\"1894\">Stills<\/em>, in <b>3D aesthetics also emerge from a tension: the tension between absolute control of the rendering and the desire for spontaneity<\/b>. Our artists work on deliberately \u201cunresolved\u201d details: overly evident reflections, materials that react to light in an almost aggressive way, compositions that recall a sudden snapshot rather than a carefully constructed scene.<\/p>\n<\/p>\n<p data-start=\"2243\" data-end=\"2367\"><b>This is where 3D stops imitating traditional photography and begins to engage in dialogue with contemporary cultural language.<\/b><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 30; line-height: 1.26; --minfontsize: 30;\" data-start=\"2369\" data-end=\"2415\" data-fontsize=\"30\" data-lineheight=\"37.8px\">A new visual imaginary for interior design<\/h2>\n<\/p>\n<p data-start=\"2417\" data-end=\"2683\">Applying flash on to interior design means rethinking the way we tell spatial stories. No longer just idealized places, but <b>spaces with character, rhythm, and presence. Interiors that seem to freeze a precise moment, like a photograph taken without warning.<\/b><\/p>\n<\/p>\n<p data-start=\"2685\" data-end=\"2900\">In this sense, flash on also becomes a powerful tool for design brands and surface manufacturers: it enhances textures, makes materials more honest, and stages space as an experience rather than a showcase.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><h2 data-start=\"2902\" data-end=\"2935\">Beyond \u201cperfect\u201d rendering<\/h2>\n<\/p>\n<p data-start=\"2937\" data-end=\"3205\">As highlighted by <em data-start=\"2953\" data-end=\"2961\">Stills<\/em>, the success of flash on lies in its ability to break away from a polished and predictable aesthetic. Translated into 3D, this approach opens up new narrative possibilities: images that don\u2019t seek immediate approval, but leave a lasting impression.<\/p>\n<\/p>\n<p data-start=\"3207\" data-end=\"3320\"><strong>Flash doesn\u2019t correct. It reveals.<\/strong><br data-start=\"3237\" data-end=\"3240\" \/><strong>And when it enters interior rendering, it turns space into visual storytelling.<\/strong><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:4%;width:100%;\"><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 boxed-icons\" style=\"background-color:#dfe6d9;margin-top:60px;\" data-title=\"Flash on photo: from technical error to a conscious aesthetic choice\" data-description=\"When direct flash enters 3D and rewrites the interior design visual languageFor years, direct flash was avoided, corrected, softened. Today, however, it has returned to the spotlight. Contemporary photography has rediscovered the value of a frontal, harsh, unapologetic light. A light that doesn\u2019t try to hide, but to assert itself. As noted in the\" data-link=\"https:\/\/www.ufoadv.it\/en\/report\/flash-on-photo-from-technical-error-to-a-conscious-aesthetic-choice\/\" data-image=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/06\/25_056_Verde_1999_Dakota_Beige_InOut_Copertina-scaled.jpg\"><h5 class=\"tagline\" style=\"color:#181b20;\">Did you enjoy our article? 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type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0%;margin-top : 0%;padding-right : 0px;padding-bottom : 20px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\" style=\"text-transform:none;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\">Guarda i nostri progetti<\/h4>\n<\/div><style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{ padding: 30px 35px 35px 35px; text-align: left; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-two fusion-portfolio-boxed fusion-portfolio-text fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"two\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:20px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"15\" style=\"margin:-20px;\"><article id=\"portfolio-1-post-39466\" class=\"fusion-portfolio-post 3d-settings graphic-design-en photography storytelling-en strategic-communication fusion-col-spacing post-39466\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(255,255,255,0);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.ufoadv.it\/en\/report\/author\/luca\/\" title=\"Posts by luca\" rel=\"author\">luca<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-06-30T11:37:16+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1171\" src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271171%27%20viewBox%3D%270%200%202560%201171%27%3E%3Crect%20width%3D%272560%27%20height%3D%271171%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg.jpg\" data-srcset=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg-200x91.jpg 200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg-400x183.jpg 400w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg-600x274.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg-800x366.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg-1200x549.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/24_353_FMG_Select_TyrolStone_Intro_crop-jpg.jpg 2560w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.ufoadv.it\/en\/progetti\/fmg-select-catalogue\/\" aria-label=\"FMG Select catalogue\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(255,255,255,0);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.ufoadv.it\/en\/progetti\/fmg-select-catalogue\/\">FMG Select catalogue<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-40177\" class=\"fusion-portfolio-post 3d-settings graphic-design-en photography storytelling-en strategic-communication fusion-col-spacing post-40177\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(255,255,255,0);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.ufoadv.it\/en\/report\/author\/luca\/\" title=\"Posts by luca\" rel=\"author\">luca<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-08-26T18:38:57+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1171\" src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271171%27%20viewBox%3D%270%200%202560%201171%27%3E%3Crect%20width%3D%272560%27%20height%3D%271171%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web.jpg\" data-srcset=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web-200x91.jpg 200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web-400x183.jpg 400w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web-600x274.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web-800x366.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web-1200x549.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/05\/Cercom_StoneVision_Ash_Intro_web.jpg 2560w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.ufoadv.it\/en\/progetti\/cercom-new-concept-for-images-and-graphics\/\" aria-label=\"Cercom: new concept for images and graphics\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(255,255,255,0);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.ufoadv.it\/en\/progetti\/cercom-new-concept-for-images-and-graphics\/\">Cercom: new concept for images and graphics<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-39301\" class=\"fusion-portfolio-post 3d-settings graphic-design-en photography storytelling-en strategic-communication fusion-col-spacing post-39301\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(255,255,255,0);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.ufoadv.it\/en\/report\/author\/luca\/\" title=\"Posts by luca\" rel=\"author\">luca<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-06-17T10:14:38+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1171\" src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271171%27%20viewBox%3D%270%200%202560%201171%27%3E%3Crect%20width%3D%272560%27%20height%3D%271171%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2.jpg\" data-srcset=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2-200x91.jpg 200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2-400x183.jpg 400w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2-600x274.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2-800x366.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2-1200x549.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/paulco_cover_mockup_woman_2.jpg 2560w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.ufoadv.it\/en\/progetti\/paul-co-format-coatings-catalogs\/\" aria-label=\"Paul &#038; Co: format coatings catalogs\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(255,255,255,0);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.ufoadv.it\/en\/progetti\/paul-co-format-coatings-catalogs\/\">Paul &#038; Co: format coatings catalogs<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-39313\" class=\"fusion-portfolio-post 3d-settings graphic-design-en storytelling-en strategic-communication fusion-col-spacing post-39313\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(255,255,255,0);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.ufoadv.it\/en\/report\/author\/luca\/\" title=\"Posts by luca\" rel=\"author\">luca<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-06-17T11:11:11+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1171\" src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271171%27%20viewBox%3D%270%200%202560%201171%27%3E%3Crect%20width%3D%272560%27%20height%3D%271171%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi.jpg\" data-srcset=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi-200x91.jpg 200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi-400x183.jpg 400w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi-600x274.jpg 600w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi-800x366.jpg 800w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi-1200x549.jpg 1200w, https:\/\/www.ufoadv.it\/wp-content\/uploads\/2025\/04\/Novabell_facciate_cover_multi.jpg 2560w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.ufoadv.it\/en\/progetti\/novabell-outwall-a-monograph-devoted-to-facade-cladding\/\" aria-label=\"Novabell Outwall. A monograph devoted to facade cladding\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(255,255,255,0);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.ufoadv.it\/en\/progetti\/novabell-outwall-a-monograph-devoted-to-facade-cladding\/\">Novabell Outwall. A monograph devoted to facade cladding<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 25px;margin-bottom : 25px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 20px;margin-top : 0px;padding-right : 0px;padding-bottom : 20px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":41557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5,125],"tags":[40,121,38],"class_list":["post-41594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interior-design","category-visual-trend","tag-ceramica","tag-coverings","tag-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flash on<\/title>\n<meta name=\"description\" content=\"For years, direct flash was avoided, corrected, softened. Today, however, it has taken center stage again. Contemporary photography has rediscovered the value of frontal, harsh, unapologetic light.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flash on\" \/>\n<meta property=\"og:description\" content=\"For years, direct flash was avoided, corrected, softened. Today, however, it has taken center stage again. Contemporary photography has rediscovered the value of frontal, harsh, unapologetic light.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/\" \/>\n<meta property=\"og:site_name\" content=\"UFO.ADV\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T10:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T10:06:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"luca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"luca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/\",\"url\":\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/\",\"name\":\"Flash on\",\"isPartOf\":{\"@id\":\"https:\/\/www.ufoadv.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ufoadv.it\/report\/flash-on-photo-da-errore-tecnico-a-scelta-estetica-consapevole\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ufoadv.it\/wp-content\/uploads\/2026\/01\/Ufoadv_Portfolio-2025_Test-BLiine_Dining_cover.jpg\",\"datePublished\":\"2026-01-28T10:00:37+00:00\",\"dateModified\":\"2026-01-28T10:06:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.ufoadv.it\/#\/schema\/person\/49144490b8a605941115111bad5bce44\"},\"description\":\"For years, direct flash was avoided, corrected, softened. 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