With the two brochures \u201cI Sogni\u201d and \u201cLe Gioie\u201d Paul&Co defines a new way of telling and visualizing ceramic wall tiles, putting the user, the person with his thoughts and dreams, at the center. It is an intimate and sincere dialogue that overcomes the self-referential language of commercial proposals through the disarming simplicity of words and the enveloping atmosphere of environments.<\/h4>\n<\/p>\nThe language of images is totally new: 3d renders and photographic shots brush rich glimpses of life and atmosphere, with the novelty of a human presence to give the depth and realistic atmosphere of a here and now.<\/h4>\n<\/div><\/div>