Sintesi’s Cersaie new product catalog gathers the three collections launched during the fair into a single practical marketing tool. For this catalog, we developed the communication concept, handled the graphic design, and wrote the content. We proposed a square format, convinced of the elegance of a presentation centered around square images or, when spanning a double page, extremely panoramic ones. A warm gray, a lettering that skillfully combines two typographic styles, and concise and discreet body copy complete an elegant and essential graphic design.
CUSTOMER
CERAMICA SINTESI
OUTPUT
CATALOG
BOOTH
UFO ACTIVITIES
Strategic communication in the ceramics and furniture sectors.
Graphic design, catalogs, and logos for ceramics and furniture.
Storytelling and technical writing for ceramic companies and interior design.
3D settings for ceramics and bathroom furniture.
Photography and visual storytelling for ceramics, furniture, and interior design.
EXHIBIT AND SHOWROOM DESIGN
Soft touch. Skid proof.
Wet-dry. Easy to clean.
Wet-dry. Easy to clean.
Aside from the new collections, the catalog’s storytelling has taken into account an important innovation, such as the ONE4ALL surface, suitable for both indoor and outdoor flooring. Finally, the last double page before the technical appendix was dedicated to Gruppo Ceramiche Gresmalt, of which Sintesi is a part.
3D settings
For this catalog, we conceived and created numerous photorealistic 3D environments. Browsing through this array of possible applications also means reviewing a sample of atmospheres and styles, meticulously crafted in every detail, the result of a synergistic effort involving various members of the UFO.ADV team.
Exhibit design
In addition to the new product catalog, we took care of the exhibition booth project, designing the ceramic paneling, signage, and vertical communication. Inspired by the central gallery, we opted for a museum-like exhibition, with panels hung like paintings, sometimes partially overlapping. A simple yet effective way to suggest some combinations between the new collections and between these and the older ones.
